I depart as air….. I shake my white locks at the runaway sun,
I effuse my flesh in eddies and drift it in lacy jags.
You will hardly know who I am or what I mean,
But I shall be good health to you nevertheless,
And filter and fibre your blood. – Walt Whitman from Song of Myself
When considering Whitman’s presence in contemporary popular culture, these lines from Song of Myself take on a whole new and somewhat prophetic meaning. Similar to the air and the water that Whitman transforms himself into at the end of this poem, Whitman’s presence in popular cultural is as close to ubiquitous as any poet might expect to achieve. He is everywhere, and, as he tells us, you will hardly know what he means. Whitman’s poetry, his image, his persona, his inspiration, his sexuality, his interest in nature, and his celebrity all seem to be increasingly popular avenues for those purveyors of mass media to lean on. And while they do so with a consistent frequency, their reasons for doing so and the resulting implications regarding what Walt Whitman was all about, are far from consistent. An internet search quickly reveals a plethora of appearances, from books, to movies, to magazines, to television, to commercials, as well as some neat little finds such as the “Walt Whitman Mall” in Huntington, NY and the accompanying “Walt Whitman Corporate Center” (the irony here of course is strong but I will save these for some other time). Here is a quick summary on my three culturally related finds:
Movie: Bull Durham (1988)
Movie: Leaves of Grass (2009)
Internet Song/Video: “Walt Whitman” by My Robot Friend
I discovered this video through its mention in Andrew Jewell and Kenneth M. Price’s article “Walt Whitman: Twentieth-century Mass Media Appearances” from 2006. I have included access to the full song on the blog so I will skip any description. The song and accompanying images are focused mostly on Whitman as the poet of sex and homosexual love. The point of view on these matters is hard to pin point though. It is unclear to me whether the song is meant to function as condemnation, celebration, or merely playful representation. The video does not shy away from more controversial images including pictures of Whitman seated with young children with suggestive lines from his poetry overlayed on the image. Jewell and Price state that “My Robot Friend understands Whitman as a playful cultural figure, one whose image is deeply intertwined with sexuality and gleefully accommodate irony and humor.” The clip certainly serves to reinforce the wide range of portrayals Whitman receives in public media.
So what is it that makes Whitman so popular in American mass culture? I have some thoughts, albeit incipient ones that are far from complete. Firstly, I believe Whitman’s “Americanism” makes him a natural person to use as a representation for those looking to promote the American dream, whether that be new Levi’s jeans or something more ideological. Furthermore, while Whitman can in some ways be thought of as the quintessential American ideologue himself, he was also frequently distrustful of institutions including those of the American government and the people who ran them. In other words, he loved the idea of America but not necessarily all the tangible forms these ideas manifested themselves as. Whitman, in effect, is patriot and rebel at the same time. This spanning of the spectrum allows for the use of Whitman’s persona in messages with patriotic themes without any sort of implied or underlying political agenda. Whitman can appeal to both right wing die hard patriots and left wing progressives at the same time. Secondly, there is something about much of his poetry that simply transcends time and topic. Just as I used lines from Song of Myself to introduce this post, others have found a myriad of ways to utilize, and oftentimes manipulate, Whitman’s words for their own cause or interest. Whitman is challenging to categorize, both the man as well as his poetry, which allows for endless and oftentimes contradictory uses of his words and image without the risk of public backlash as a result of a perceived misrepresentation. There seems to be a thought among people, particularly Americans, that any ties to Walt Whitman are “good health” no matter what the context.
Wow . . excellent work! I was suckered into "Leaves of Grass" (the movie) by the title . . . and despite some disappointment, thought the waterside reading scene was the best part of the movie . . . maybe it was all those phony southern accents that soured me. Your closing comments are really interesting - - and get to the heart of the assignment - - what does pop cult make of Walt . . . and why?
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